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The Hottest Product At CES Is A Doggy Door

The Hottest Product At CES Is A Doggy Door

Submitted by Market Crumbs,

While garage doors aren’t exactly the most exciting business to be in, it’s a strong business nonetheless for Chamberlain Group, the world’s largest manufacturer of automatic garage door openers.

Chamberlain Group’s brands have embraced the trend of smart homes, for example its myQ brand has teamed up with Amazon to offer In-Garage Delivery, enabling Amazon Fresh and Whole Foods Market groceries to be delivered securely inside your garage.

myQ stole the show at this year’s CES with the debut of its new Pet Portal as it hopes to capitalize on the booming pet industry. The myQ Pet Portal, which won the CES 2021 Smart Home Innovation Award, is designed to replace an existing exterior door so your pets can come and go as they please.

The futuristic take on a simple pet door includes live video streaming and 2-way communication using the myQ Pet Portal app. The patent-pending, elevator style opening mechanism is unnoticeable from the exterior of a home and uses a smart collar to detect when your pet wants to come or go.

myQ is taking deposits for the Pet Portal, which retails for $2,999 and will ship to the first customers this spring. The package includes a custom configured myQ | Kolbe Door integrated with Pet Portal as well as a 1 year subscription for video history.

Chamberlain Group hopes to position itself for when people return to work and their pets are left at home alone. They argue that the lofty price is less than half of what pet owners would spend annually on a dogwalker.

“A bright spot for many people in a challenging 2020 has been adding a furry friend to the family. But as COVID-19 restrictions begin to lift in 2021 many dogs will experience a dramatic change in their routine,” Chamberlain Group Director of Product Marketing Beril Altiner said. “The myQ Pet Portal can help alleviate some of the stress and expenses that might come along as schedules change. It’s a secure and convenient way to make sure your dog can go outside when they need to, while also giving you access to your best friend anytime through your smartphone.”

While the idea may sound absurd, a team of a dozen employees at Chamberlain Group have been working on the idea for 16 months while conducting surveys and focus groups to perfect the technology. According to a national survey conducted by the company, just 8% to 11% of pet owners have a pet door in their homes. The survey also found that 68% of households who routinely let their pet outside don’t have a pet door.

Despite the lofty price tag, it may not be long before this becomes a common door in new homes across America as they become increasingly connected and filled with pets.

Tyler Durden
Fri, 01/15/2021 – 19:00


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Tyler Durden

Zero Hedge's mission is to widen the scope of financial, economic and political information available to the professional investing public, to skeptically examine and, where necessary, attack the flaccid institution that financial journalism has become, to liberate oppressed knowledge, to provide analysis uninhibited by political constraint and to facilitate information's unending quest for freedom. Visit https://www.zerohedge.com

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