‘Simply Not Fair’: UK Opens Probe Into Google, Amazon Over Alleged Fake Reviews

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The U.K.’s top antitrust regulatory agency announced that it will probe Google and Amazon over the companies’ alleged tolerance of fake reviews on their platforms.

The U.K. Competition and Markets Authority (CMA) opened the investigation to examine whether Google and Amazon have been negligent in cracking down on fake reviews that boost certain products, the agency announced Friday. The CMA may take enforcement action if it determines the two Big Tech companies haven’t adequately enforced rules prohibiting such reviews.


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