Ride-share companies like Uber and Lyft have been using incentives to make the gig economy more attractive in an attempt to recruit drivers as a shortage of drivers pushes prices up, The Wall Street Journal reported.
Incentives for drivers to return are an attempt to rectify rising fare prices and a lack of drivers in the market, but the labor scarcity isn’t supposed to end soon, the WSJ reported. Long term solutions might be needed in the gig-economy as a result.
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