Budweiser’s New Pro-America Advertisement Sets Social Media Ablaze Amid Mulvaney Controversy
Authored by Jack Phillips via The Epoch Times (emphasis ours),
In what appears to be an attempt to win back the audience that was angered over Bud Light after its endorsement deal with transgender activist Dylan Mulvaney, Anheuser-Busch launched a new patriotic advertisement with its most iconic image.
The advertisement, released Friday on social media, shows a Clydesdale horse—used for decades by Anheuser-Busch and Budweiser—walking past the Grand Canyon, New York City, and other landmarks. The clip didn’t make mention of Mulvaney or issue an apology.
“This is a story bigger than beer,” the narrator in the video says. “This is the story of the American spirit.”
The advertisement also shows an American flag being raised. And one of the flag-raisers is seen putting a hand over her heart as the narrator says the beer is “brewed for those who found opportunity in challenge and hope in tomorrow.”
— Budweiser (@budweiserusa) April 14, 2023
AB InBev, which owns Anheuser-Busch, is the world’s largest brewer and owns Budweiser, Bud Light, Michelob, Stella Artois, Beck’s, and a number of other brands. It owns about 630 beer brands in 150 countries.
In the midst of the controversy, country music singer John Rich, singer Travis Tritt, rocker Kid Rock, and others called for boycotts against Bud Light. A number of analysts and industry experts also questioned why Bud Light chose Mulvaney as a partner, saying the move would be repellent to the beer’s consumer base.
Some Bud Light and Anheuser-Busch distributors around the country have expressed alarm over the deal, with one report saying that a number of bars have refused to serve Bud Light. Country singer and Nashville bar owner John Rich, meanwhile, told Fox News earlier this week that his bar won’t sell the beer.
Tyler Durden
Tue, 04/18/2023 – 21:25
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