Gen Z is being choosier about brands that reflect—or reject—its values. By voting every day (at the cash register or online cart) young people are leading the way in supporting companies that prioritize (or at least publicize) making the world better, in addition to making products they love.
FEE’s mission is to inspire, educate, and connect future leaders with the economic, ethical, and legal principles of a free society. These principles include: individual liberty, free-market economics, entrepreneurship, private property, high moral character, and limited government. Visit https://fee.org