How did Big Tech companies like Google and Facebook become the behemoths they are today? The answer is unsatisfyingly simple: targeted advertising. Google and Facebook built their fortunes in part on the backs of local media — siphoning the ad dollars from local media, like radio stations in small-town America.
Big Tech platforms take your private data to target their ads in highly sophisticated ways. This includes geotargeting, where they serve ads based on demographics or geography. Silicon Valley’s advantage is not just due to its technology, but a more favorable regulatory environment. Google and Facebook face almost no regulation on advertisements while older telecom properties were heavily regulated by the Federal Communications Commission (FCC).
The Daily Caller was founded in 2010 by Tucker Carlson, a 20-year veteran journalist, and Neil Patel, former chief policy advisor to Vice President Cheney, The Daily Caller is one of America’s largest and fastest-growing news publications. Our team of experienced, full-time reporters and editors works around the clock to deliver award-winning original reporting, in-depth investigations, entertainment, thought-provoking commentary and up-to-the-second breaking news. Visit https://dailycaller.com