How Richard Branson’s Space Flights Reveal the Inherent Problem With ‘Business Impact Initiatives’

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What is good, and what has a positive impact, is based on the individual and the interaction.

And Richard Branson should be aware of this fact given that space travel is also viewed as unnecessary by some—yet he is able to charge $450,000 a ticket for a once-in-a-lifetime experience on a Virgin Galactic flight.


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